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Does your company have important information to communicate
to a mass audience or to a select group of prospective clients?
Do you need a cost-effective solution for your communication
and branding initiatives?
John
Mataxas |
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Informa.asset.tv
presents an exciting and efficient means to deliver
valuable information about your company, products and
services directly to over 50,000 investment professionals
within the trust, wealth and investment communities,
and to your existing customer base. |
Through the use of high-quality videos and extensive online
distribution channels, Informa.asset.tv can help you get your
message out quickly and efficiently.
Video has long been regarded as a very powerful medium for
building brand credentials and communicating with customers.
The development of the Internet has turned it into a cost
effective tool for businesses.
In addition, video communication is simple and lets you send
crucial information to a qualified audience in a timely fashion.
You are able to deliver your message without interruption,
and as frequently as required. Viewers have the flexibility
to play back all or part of your video at their convenience,
anywhere and at any time.
This valuable marketing tool allows you to:
- Distinguish yourself from the competition
- Save time and money by minimizing travel
- Provide effective corporate and product branding while
still preserving the personal touch of an in-person presentation
- Be armed and ready to deliver the message to any size
group – from an individual to a mass audience
- Customize the manner in which your message is delivered
- Take advantage of private online distribution channels
to reach a larger audience
- Target qualified investment professionals who are already
interested in the products and services that you offer
Informa.asset.tv will work closely with your company to
produce a high-quality video on the subject of your choice.
We can help you successfully deliver any desired message,
as broad or as specific as required, including:
Corporate introduction
• Company objectives and profile
• Executive profile
New product, fund or service launch
• Explaining features
• Highlighting benefits
• Defining the value proposition to customers
Product, fund or service foundation
• Aims and objectives
• Investment style and process
Product, fund or service update
• Key changes
• Performance against objectives
Market commentary
• Establishing thought leadership
• Demonstrating depth of expertise
Quality of delivery is one of the key components of the
Informa.asset.tv approach. After your professional, high-quality
video is produced, it will become part of the Informa.asset.tv
online video library and will be available to qualified investment
professionals on-demand.
The Informa.asset.tv video library is also available to all
PSN subscribers as well as subscribers of other Informa Investment
Solutions (IIS) products. This equates to 1,400+ IIS client
companies, with thousands of users who are decision makers
and highly qualified institutional investment professionals.
In addition, over 50,000 pre-subscribing viewers from the
trust, wealth, and investment industry will be able to view
the video library free of charge. This entire distribution
network is connected to the online library via regular email
bulletins promoting the latest video reports posted to the
library.
In addition to the above, you can also use the video link
to conduct one-on-one presentations, add it to your company
website, or deliver it via email communications. Optionally,
we offer video distribution via CDs, investment platforms,
and other third-party investment distribution networks.
To track the viewing history of your video, Informa.asset.tv
will provide you with a monthly report analyzing its performance
and showing the number of viewers that have selected to view
each of your video reports and their viewing times.
Knowing the time spent by viewers on your presentation is
a direct measure of how your message is being received and
the ‘cost vs. benefit’ of incorporating videos
into your communication mix.
Viewers of Informa.asset.tv can also access their personal
viewing profile, allowing them to track and download reports
on their viewing history.
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